Internet Research: Volume 21 Issue 2

Web site structure mining using social network analysis

M.R. Martínez‐Torres, Sergio L. Toral, Beatriz Palacios, Federico Barrero

Web sites are typically designed attending to a variety of criteria. However, web site structure determines browsing behavior and way‐finding results. The aim of this study is to…

Comparing consumer complaint responses to online and offline environment

Chiao‐Chen Chang, Yang‐Chieh Chin

The purpose of this study is to apply the theory of reasoned action (TRA) and the theory of planned behavior (TPB) to predict which factors can determine consumers' intentions to…

Trust and reputation models comparison

Félix Gómez Mármol, Gregorio Martínez Pérez

The purpose of this paper is to analyse and describe several trust and reputation models for distributed and heterogeneous networks and compare some of them in order to provide an…

Remedies for information asymmetry in online transaction: An investigation into the impact of web page signals on auction outcome

Chung‐Chi Shen, Jyh‐Shen Chiou, Biing‐Shen Kuo

This study seeks to investigate the signals on which consumers may rely to reduce the problems of information asymmetry on an online auction site. The research aims to develop and…

A web analytics tool selection method: an analytical hierarchy process approach

Kazuo Nakatani, Ta‐Tao Chuang

The purpose of this paper is to develop an analytical hierarchy process (AHP)‐based selection model for choosing a web analytics product/service that meets organizational needs.

The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: An advertising perspective

Jumin Lee, Do‐Hyung Park, Ingoo Han

With the increasing influence of online consumer reviews (OCRs) on a consumer's decision making, online sellers have begun to embed the OCRs in their advertisements (OEAs). This…