Internet Research: Volume 21 Issue 5

Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions

Mei‐Fang Chen, Ting‐Yi Lu

Given the growing importance of e‐coupons as promotional devices, predicting consumers' e‐coupons redemption intention is essential to the evaluation of this promotion strategy…

An empirical examination of initial trust in mobile banking

Tao Zhou

The purpose of this paper is to examine the effect of initial trust on mobile banking user adoption.

An eye‐tracking investigation of internet consumers' decision deliberateness

Yu‐feng Huang, Feng‐yang Kuo

Because presentation formats, i.e. table v. graph, in shopping web sites may promote or inhibit deliberate consumer decision making, it is important to understand the effects of…

Online social network acceptance: a social perspective

David C. Li

Building upon studies of social psychology and information system literature, this study aims to propose and empirically test a research model that incorporates interpersonal…

Predicting online game loyalty based on need gratification and experiential motives

Lan‐Ying Huang, Ying‐Jiun Hsieh

This paper aims to explore the factors affecting consumers' loyalty toward online games based on the uses and gratifications theory and the flow theory.