Table of contents
Exploring efforts to engender on‐line trust
Paula Durkan, Mark Durkin, Jenny GillenThe Internet presents many possibilities by which small firms can better identify and exploit marketing opportunities. A prerequisite to successful on‐line firm‐customer…
2367
Differences among entrepreneurs: “Are you experienced?” may be the wrong question
Paula J. HaynesThough often considered a critical factor in predicting venture success, past research into the effects of founder experience has often produced mixed results. What factors…
3301
ISSN:
1355-2554Online date, start – end:
1995Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Paul Jones