Journal of Fashion Marketing and Management: Volume 14 Issue 3
Strapline:
An International JournalTable of contents
The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping
Wi‐Suk Kwon, Mijeong NohThe purpose of this study is to investigate mature consumers' perceived risks and benefits and purchase intentions in the context of online apparel shopping and the role of age…
Value brands: cheap or trendy?: An investigation into young consumers and supermarket clothing
Jill Ross, Rod HarradineThis study seeks to investigate value branding in the fashion context and young consumer perceptions of, and attitudes towards, supermarket value branded clothing with a view to…
Understanding designer clothing purchases over the internet
Joshua Fogel, Mayer SchneiderStudies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables…
Fit and shopping preferences by clothing benefits sought
Tammy R. KinleyThe purpose of this study is to determine whether clothing benefits sought (CBS) affected fit preferences, satisfaction with the fit of ready‐to‐wear, label style preferences, and…
E‐atmosphere, emotional, cognitive, and behavioral responses
Hyejeong Kim, Sharron J. LennonThis research is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral responses based on Mehrabian and Russell's…
Evaluation of sizing provision among high street retailers and consumer buying practices of children's clothing in the UK
Michelle Ann Tongue, Rose Otieno, Tracy Diane CassidySince anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing for all, especially growing, children. This paper aims to review children's…
Consumer value structures reflected in clothing advertisements
Sunyoung Ko, Pamela Norum, Jana M. HawleyThe purpose of this study is to construct consumer value structures for clothing.
Indian consumers' brand equity toward a US and local apparel brand
Hyun‐Joo Lee, Archana Kumar, Youn‐Kyung KimThe purpose of this study is to examine effects of gender, need for uniqueness, and attitudes toward American products on dimensions of brand equity for a US and local apparel…
Financial productivity issues related to assortment diversity and supply chain merchandise replenishment strategies
Ui‐Jeen Yu, Grace I. KunzThe purpose of this study is to examine the ability of supply chain merchandise replenishment strategies to minimize merchandise plan errors when assortments are diverse.
An empirical investigation of the determinants and shifting patterns of US apparel imports using a gravity model framework
Ting Chi, Peter P.D. KilduffThis study aims to quantitatively identify the impact of major economic and political factors on the US apparel imports from its 15 major trading partners between 1995 and 2006.
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes