Journal of Fashion Marketing and Management: Volume 21 Issue 2
Strapline:
An International JournalTable of contents
Online consumer behaviour of mass-customised apparel products: A hierarchy of traits approach
Liliana Simões Ribeiro, Paulo Alexandre Oliveira Duarte, Rui MiguelThe purpose of this paper is to apply Mowen’s (2000) meta-theoretical model of motivation and personality (3M) and its hierarchy of traits to deeper understand consumer behaviour…
Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase
Sujin Yang, Yun Jung LeeThe purpose of this paper is to explore the antecedents of actual purchase behavior vs satisfaction at the point of purchase and the antecedents of actual unplanned vs planned…
Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
Shubin Yu, Liselot Hudders, Verolien CaubergheBehavioral targeting has become a popular marketing strategy among brands as it enables advertisers to display ads to consumers based on their previous surfing behaviors. The…
Factors affecting consumer acquisition of secondhand clothing in the USA
Pamela Norum, Marjorie NortonThe purpose of this paper is to explore factors affecting secondhand clothing acquisition among a sample of US female consumers based on an economic perspective.
Factors comprehensively influencing acceptance of 3D-printed apparel
Anna PerryThe purpose of this paper is to incorporate an extended technology acceptance model (TAM) and examine how various factors comprehensively influence and determine consumers’…
Male apparel disposal: case study of consignment versus donation
Jenna M. Bubna, Pamela NorumThe purpose of this paper is to understand the apparel disposal process and explore, specifically, male disposal through consignment vs donation disposal modes. This study hopes…
An exploration of US-made clothing in China
Dong Shen, Qiuyue WangThe purpose of this paper is to examine Chinese consumers’ perception of US-made clothing and purchase intention to US-made clothing; to explore the role of brand in the…
Too new or too complex? Why consumers’ aesthetic sensitivity matters in apparel design evaluation
Christin Seifert, Veena ChattaramanThe purpose of this paper is to examine the individual and joint effects of collative design factors, complexity and novelty, on aesthetic response to apparel products; and…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes