Journal of Fashion Marketing and Management: Volume 22 Issue 2
Strapline:
An International JournalTable of contents
Fashion self-congruity: scale development and validation
Sahiba Anand, Harsandaldeep KaurThe purpose of this paper is to develop and validate measurement properties of a scale measuring fashion self-congruity (FSC).
Sew or purchase? Home sewer consumer decision process
Addie Martindale, Ellen McKinneyThe purpose of this paper is to explore garment consumption decision processes of female consumers when they have the option to sew or purchase their clothing.
Collaborative fashion consumption – drivers, barriers and future pathways
Carolin Becker-Leifhold, Samira IranThe purpose of this paper is to explore the existing literature on CFC together with its relative concepts and discuss the current state of knowledge in the field of alternative…
Dynamic ease evaluation for 3D garment design
Fangfang Zhang, Trevor John Little3D garment design technology is developing rapidly thereby creating a need for different approaches to developing the patterns. The purpose of this paper is to evaluate the 3D…
Austerity to materialism and brand consciousness: luxury consumption in India
Nikita Sharda, Anil Kumar BhatThe purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers.
3D technology in fashion: from concept to consumer
Veronica Arribas, José A. AlfaroThe purpose of this paper is to show how 3D digital technology can bring value to the fashion industry by analysing the specific benefits it offers along the value chain…
The sustainability word challenge: Exploring consumer interpretations of frequently used words to promote sustainable fashion brand behaviors and imagery
Susan Evans, Anne Peirson-SmithThe purpose of this paper is to examine user perceptions toward consumer-facing words used by fashion brands to stimulate sustainable consumption and post consumption behavior.
Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span
Rosy Boardman, Helen McCormickThe purpose of this paper is to provide a greater understanding of why and how different ages use shopping channels, analysing preferences and motivations for use.
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes