Journal of Fashion Marketing and Management: Volume 24 Issue 1
Strapline:
An International JournalTable of contents
Plus-size children’s apparel: An exploration of consumption experiences among mothers of young girls
Youngji Lee, Nancy HodgesThe purpose of this paper is to explore experiences with shopping for apparel among mothers of young girls who wear plus sizes.
Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram
Sony KusumasondjajaThe purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on…
Apparel employees’ creative, analytical and emotional intelligences and their job and career satisfaction
Laura McAndrews, Jung E. Ha-BrookshireThe purpose of this paper is to investigate how apparel employees’ analytic, creative and emotional intelligence (EI) influence their job (JS) and career satisfaction (CS) from…
Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations
Michelle Childs, Byoungho Ellie JinMany fashion brands employ growth strategies that involve strategically aligning with a retailer to offer exclusive co-brands that vary in duration and perceived fit. While growth…
Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US
Sang-Eun Byun, Shuying Long, Manveer MannThis study investigates drivers and dynamics of preferences for brand prominence among the Chinese little emperors (LEs) residing in the US, a unique but powerful consumer group…
The symbolic meaning of luxury-lite fashion brands among younger Chinese consumers
Ye Wang, Fei QiaoThe purpose of this study is uncovering the connotative and symbolic meaning of “luxury-lite brands” [轻奢].
Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?
Tara Stringer, Gary Mortimer, Alice Ruth PayneThe rise of fast fashion has changed the face of global fashion. Despite sector growth, critics have questioned the level of obsolescence, encouragement of over-consumption and…
You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing
Daniel Tumpal H. Aruan, Iin WirdaniaMuslim fashion clothing has become an attractive market both for marketers and fashion designers. When it comes to faith, religiosity factor becomes important; thus, it should be…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes