Young Consumers: Volume 14 Issue 3

Parents' views of supermarket fun foods and the question of responsible marketing

Rebecca C. Den Hoed, Charlene Elliott

Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This…

Gender Jenga: the role of advertising in gender stereotypes within educational and non‐educational games

Bianca Bush, Adrian Furnham

The study which this paper documents aimed to test nine hypotheses through the use of content analysis of gender stereotypes within the advertising of educational/non‐educational…

The influence of personality trait and demographics on financial decision making among Generation Y

Joyce K.H. Nga, Leong Ken Yien

Financial planning is important in promoting the social well‐being of a nation. Without proper financial planning, individuals may be ill‐prepared in coping with the escalating…

Development of materialistic values among children and adolescents

Kara Chan

Materialism among the younger generation has become a hot topic among parents, educators, marketers and policy makers, especially in Macao, a city where the influx of tourists and…

Conceptual differences between adolescent and adult impulse buyers

Natalie Brici, Chris Hodkinson, Gillian Sullivan‐Mort

There have been recent calls for research into the impulse shopping behaviours of adolescent consumers – an important topic because adolescents are: an increasingly important…

Gendered identity negotiations through food consumption

Katie Turner, Shelagh Ferguson, Julia Craig, Alice Jeffries, Sarah Beaton

Are peaches, Caesar salad and chocolate masculine or feminine food? Literature suggests that there is a clear association between certain types of food, portion sizes and gendered…

Retraction notice

How to ensure the protection of young consumers in a new digital world? A European perspective

Michel Michel B#jot

Editorial

Brian M. Young