Young Consumers: Volume 21 Issue 3

Disconnect to detox: a study of smartphone addiction among young adults in India

Meenakshi Handa, Parul Ahuja

Although there are many benefits that technological progress offers, there is also a dark side to several innovations. This study aims to examine smartphone usage amongst young…

Edutainment in childhood obesity prevention: a complex topic

Diana Sintra, Luísa Agante

The purpose of this paper is to see if edutainment containing only healthy food can change children’s preferences and food choices toward healthy eating, especially in overweight…

Slogans, brands and purchase behaviour of students

Maria Rybaczewska, Siriphat Jirapathomsakul, Yiduo Liu, Wai Tsing Chow, Mai Thanh Nguyen, Leigh Sparks

The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students.

Continuance intention to use Facebook: understanding the roles of attitude and habit

Monica Law

This study aims to propose a model for examining different effects of attitude, continued intention to use Facebook and habitual usage on social-information seeking and…

Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming

Anjali Malik, Ambika Prasad Nanda, Rajeev Kumra

The marketing of immersive and competitive online gaming products has proliferated in recent times. Consumption has also shown a substantial increase, especially among children…

Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation

Brahim Zarouali, Valerie Verdoodt, Michel Walrave, Karolien Poels, Koen Ponnet, Eva Lievens

This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social…