Table of contents
Nutritional intake and physical performance capacity in Flemish schoolchildren (seven to12 years): issues for responsible marketing
P. Deriemaeker, J. Taeymans, D. Aerenhouts, M. Hebbelinck, P. ClarysIt is the aim of the present paper to describe the nutritional intake, the physical performance capacity and certain anthropometric variables of a group of schoolchildren (n=297…
Toy stories, horror stories and fairy tales: the role of the media in highlighting issues of corporate responsibility
Stephen P. HoganThe paper aims to examine the role of the media in encouraging corporate responsibility in the toy industry and question whether it acts responsibly itself in reporting in a…
Youth culture uncut: youth tribes 2007
Richard HelyarA key pillar of Channel 4's success is the ability to engage with young people. However, the vibrancy and dynamism of youth culture mean having to look for new ways to understand…
Tweens' satisfaction and brand loyalty in the mobile phone market
Anne MartensenThe purpose of this paper is to examine tweens' (8‐12 year‐olds) satisfaction with and loyalty to their mobile phones and the relationship between these.
Video research: a way forward for the industry
Andrea GeesonThe purpose of this paper is to increase awareness of the benefits of using video in research, especially for studies involving young children.
An experimental study of female Tweeners' evaluative beliefs regarding ads, attitude toward the ad, and purchase intent for fashion apparel
James B. Wiley, Jayne Krisjanous, Elisabeth CavanaThere is a lack of literature analysing the characteristics and purchasing behaviour of “Tweeners”. This paper aims to focus on components of visual content targeting Tweeners in…
Uncovering retail shopping motives of Indian youth
Pavleen Kaur, Raghbir SinghThe retail boom in India brings tremendous opportunities for foreign as well as domestic players. The changing lifestyle of the Indian consumer makes it imperative for the…
Living in a celebrity‐mediated social world: the Chinese experience
Kara Chan, Cong ZhangThe purpose of this paper is to examine the influence of peers and media celebrities on young people's endorsement of materialistic values in China. As the Chinese culture is said…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting