Table of contents
A review of internet marketing research over the past 20 years and future research direction
Nadia Pomirleanu, John A. Schibrowsky, James Peltier, Alexander NillThe 20‐year review of marketing and selected business journals examines the internet marketing literature to determine how the literature has evolved in terms of quantity…
14927
Are they listening? Designing online recommendations for today's consumers
Elzbieta Lepkowska‐WhiteThe purpose of this paper is to study the use of online recommendation systems on e‐commerce sites is which becoming more common as marketers recognize their potential to improve…
1630
Plenty of attitude: evaluating measures of attitude toward the site
Robert Boostrom, Siva K. Balasubramanian, John H. SummeyResearchers often attempt to assess how different features and content will improve the experience of web site users. One assessment technique is to measure the attitude toward…
1278
The e‐SOCAPIT scale: a multi‐item instrument for measuring online social capital
Jose Carlos PinhoDespite the increasing importance of online social networks (OSN), there is little empirical research available to address different measurement scales derived from this new type…
954
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang