Table of contents
The role of WOM and dynamic capability in B2B transactions
Hyekyoung KimThe purpose of this paper is to verify the factors – word-of-mouth (WOM) information and dynamic capability – that affect industrial buyer-based relationship quality and to…
1876
Influencing VSN users’ purchase intentions: The roles of flow, trust and eWOM
Marjan Mortazavi, Mohammad Rahim Esfidani, Ali Shaemi BarzokiThe purpose of this paper is to examine the characteristics of virtual social networks (VSNs) and to determine their salient attributes, including those that influence flow…
3820
Consumers’ preference fit and ability to express preferences in the use of online mass customization
Heekang Moon, Hyun-Hwa LeeThe purpose of this study is to investigate consumers’ intention to use mass customization by incorporating preference fit and their ability to express preferences into the theory…
2059
Virtual shopping agents: Persona effects for older users
Veena Chattaraman, Wi-Suk Kwon, Juan E. Gilbert, Yishuang LiThe purpose of this study is to investigate whether the visual presence of a virtual agent on a retail Web site reveals positive outcomes for older users with respect to enhancing…
1712
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang