Journal of Tourism Futures: Volume 10 Issue 1 , Open Access

Editorial: The importance of a regenerative approach

The rise of regenerative hospitality

The concept of “regenerative business” is thriving in current business literature. The present study seeks to contribute to the current academic debate by investigating the nature…

Toward “good” islands: rethinking the means and goals for island development from a female perspective

By merging good countryside and rural capitals frameworks, a model for reimagining the island's development is formulated, which is then applied to the female perspective to…

Understanding the influence of environmental triggers on tourists' pro-environmental behaviors in the Pakistan’s tourism industry

The research analyzes the influence of three environmental triggers, i.e. awareness, concern and knowledge on environmental attachment and green motivation that affect tourists'…

Future strategies for tourism destination management: post COVID-19 lessons observed from Borobudur, Indonesia

The purpose of this viewpoint paper is to show practical post COVID-19 observations as lessons for the future of tourism destination management and help inspire the tourism…

Meatless gastronomy: a threat or an opportunity for tourism development?

Meat overconsumption by tourists is one of the key issues in the sustainability of tourist destinations. The objective of this paper is to assess the impact that a promotion of…

The future of farm tourism in the Philippines: challenges, strategies and insights

This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm…

Virtual spaces as the future of consumption in tourism, hospitality and events

Virtual spaces, commonly referred to as the Metaverse, are predicted to disrupt consumption patterns in tourism, hospitality and events (THE) by shifting some user experiences to…

Factors affecting value co-creation through artificial intelligence in tourism: a general literature review

This is a general review study aiming to specify the key customer-based factors and technologies that influence the value co-creation (VCC) process through artificial intelligence…

What drives the travel switching behavior of Chinese Generation Z consumers

As Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate the…

Book review: Tourism as a pathway to hope and happiness

Book review: accessible tourism in the digital ecosystem

Conference report: Tourism Futures Convention 2023: value creation in times of change

Book review: Smart cities and tourism: Co-creating experiences, challenges and opportunities

Book Review: Millennials, generation Z and the future of tourism

Publisher’s note