Revista de Gestão: Volume 30 Issue 3 , Open Access

The triple helix and the quality of the startup ecosystem: a global view

Ximena Alejandra Flechas, Carlos Kazunari Takahashi, Júlio César Bastos de Figueiredo

The ongoing business dynamics show two aspects for generating innovation: first, high-impact innovations are developed jointly by several actors, such as universities…

Methodology applied to managerial decision-making in the context of COVID-19

Mirella Bezerra Garcia, Renata Magalhaes Oliveira, Mariusa Momenti Pitelli, Jose Vieira

This paper aims to propose a methodology for managerial decision-making based on scenario planning and a multi-criteria approach.

Control and motivation in task performance of public servants at home office in the face of the COVID-19 pandemic

Cristiane Aparecida da Silva, Fabricia Silva da Rosa

The purpose of the article is to analyze the influence of output control, autonomous motivation and controlled motivation on task performance of public servants at home office…

Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration

Raoni Barros Bagno, Jonathan Simões Freitas

The purpose of this paper is to present an approach to start industry–university (I-U) collaboration through a stepped process aimed at building a portfolio of research and…

The influence of social media and brand equity on business-to-business marketing

Ligia Fagundes, Christian Gomes-e-Souza Munaier, Edson Crescitelli

Brand equity (BE) can be strengthened by the strategic association of brand heritage (BH) with social media (SM) in business-to-business (B2B) markets.

Telework during the Covid-19 pandemic and the work-nonwork conflict

Erica Custodia de Oliveira

This study aims to analyze the relationship between telework and teleworkers’ characteristics and the work-nonwork conflict (WNWC) in the Brazilian context, investigating time…