Testing acceptance of new product designs among customers at different operating levels in client firms
ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9
Publication date: 20 December 2000
Citation
Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Testing acceptance of new product designs among customers at different operating levels in client firms", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 117-142. https://doi.org/10.1016/S1069-0964(00)10080-8
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, Emerald Group Publishing Limited