Designing winning products: Vol. 10

List of contributors

Page vii

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Preface

Pages ix-xiii

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Designing winning products based on how customers think and buy

Pages 1-28

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Citation: Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Designing winning products based on how customers think and buy", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 1-28. https://doi.org/10.1016/S1069-0964(00)10076-6

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Modeling customer preferences for alternative product designs

Pages 29-48

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Citation: Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Modeling customer preferences for alternative product designs", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 29-48. https://doi.org/10.1016/S1069-0964(00)10077-8

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Uses and usefulness of testing customer acceptance of product designs

Pages 49-74

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Citation: Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Uses and usefulness of testing customer acceptance of product designs", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 49-74. https://doi.org/10.1016/S1069-0964(00)10078-X

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How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice

Pages 75-115

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Citation: Wilson, E.J., McMurrian, R.C. and Woodside, A.G. (2000), "How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 75-115. https://doi.org/10.1016/S1069-0964(00)10079-1

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Testing acceptance of new product designs among customers at different operating levels in client firms

Pages 117-142

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Citation: Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Testing acceptance of new product designs among customers at different operating levels in client firms", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 117-142. https://doi.org/10.1016/S1069-0964(00)10080-8

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Designing new products for person-situation customer segments

Pages 143-177

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Citation: Woodside, A.G. (2000), "Designing new products for person-situation customer segments", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 143-177. https://doi.org/10.1016/S1069-0964(00)10081-X

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Testing industrial customer acceptance of new controldisplay panel designs in Asian, Australian and European markets

Pages 179-198

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Citation: Lehtonen, A., Liukko, T. and Woodside, A.G. (2000), "Testing industrial customer acceptance of new controldisplay panel designs in Asian, Australian and European markets", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 179-198. https://doi.org/10.1016/S1069-0964(00)10082-1

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Testing manufacturers' acceptance of competing subcontractor price-quality-service designs

Pages 199-221

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Citation: Liukko, T., Lehtonen, A. and Woodside, A.G. (2000), "Testing manufacturers' acceptance of competing subcontractor price-quality-service designs", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 199-221. https://doi.org/10.1016/S1069-0964(00)10083-3

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Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (Robots)

Pages 223-244

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Citation: Lehtonen, A., Liukko, T. and Woodside, A.G. (2000), "Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (Robots)", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 223-244. https://doi.org/10.1016/S1069-0964(00)10084-5

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Automatic cognitive processing and choice of suppliers by business-to-business bustomers

Pages 245-253

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Citation: Woodside, A.G. and McMurrian, R.C. (2000), "Automatic cognitive processing and choice of suppliers by business-to-business bustomers", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 245-253. https://doi.org/10.1016/S1069-0964(00)10085-7

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When superior new technologies are rejected

Pages 255-293

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Citation: Woodside, A.G. (2000), "When superior new technologies are rejected", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 255-293. https://doi.org/10.1016/S1069-0964(00)10086-9

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Concluding observations on designing winning products

Pages 295-306

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Citation: Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Concluding observations on designing winning products", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 295-306. https://doi.org/10.1016/S1069-0964(00)10087-0

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Designing winning products: Volume 10

Table of contents

List of contributors

Preface

Designing winning products based on how customers think and buy

Modeling customer preferences for alternative product designs

Uses and usefulness of testing customer acceptance of product designs

How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice

Testing acceptance of new product designs among customers at different operating levels in client firms

Designing new products for person-situation customer segments

Testing industrial customer acceptance of new controldisplay panel designs in Asian, Australian and European markets

Testing manufacturers' acceptance of competing subcontractor price-quality-service designs

Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (Robots)

Automatic cognitive processing and choice of suppliers by business-to-business bustomers

When superior new technologies are rejected

Concluding observations on designing winning products

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