Table of contents
Can you love counterfeit goods?: Attitudes towards bogus and genuine products
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Customers compelled to purchase: How they differ from “non-compulsive” buyers
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Lean links with sustainability: Major challenge of how to integrate two issues
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
When admen prefer Tom to Tim: Face might fit but does the vowel sound right?
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Riding out a product-harm crisis: Lessening the negative effects of failure
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design that paves the way for true service innovation: Approach offers new insights into an emergent field
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Firms seek net benefits of consumer creativity: Taking part can have positive impact on attitudes to brands
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
How to get on in (social media) advertising: Plenty of challenges to be addressed in little-explored territory
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Seamless stages to sustainable growth: Culture of sustainability must permeate every department and every level, in every organization
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Teams and the culture of the individual: Why collaboration suffers in entrepreneurial start-ups
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Dad, where do strategies come from?: Understanding small business strategic processes
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Who put that movie in the way of my brand?: The art of effective product placement
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Shimamura’s strategy to avoid competition: developing a low-cost operating system and evolutionary manuals
Kazuhito Isomura, Pei-Yuh Huang– The purpose of this paper is to clarify how a follower company sets its survival strategy and creates its own business model to implement the strategy.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele