Table of contents
Biased attributions of a price increase: effects of culture and gender
Sarah MaxwellIn developing pricing strategies for the global marketplace, sellers have to consider the differences in how their consumers process information on prices. One potential…
Consumer preferences for forthcoming innovations: the case of high definition television
Fareena SultanExamines consumer preferences for forthcoming technological innovations. Studies consumer response to different levels of technology over time. Looks at preferences for existing…
An international analysis of emotional and rational appeals in services vs goods advertising
Nancy D. Albers‐Miller, Marla Royne StaffordThe growth of international business, combined with an increase in the number of service offerings, underscores the importance of understanding effective promotional strategies…
Urban versus suburban consumers: a contrast in holiday shopping purchase intentions and outshopping behavior
Michael F. SmithUrban versus suburban shopping environments present unique opportunities and challenges for retailers. Retailers in both urban and suburban locations attempt to both attract…
The internationalization of professional business service franchises
Ilan Alon, David L. McKeeInvestigates the effect of five company‐specific independent variables on the decision of professional business service franchisors to internationalize their operations. A model…
Diversity in large firm international franchise strategy
John ConnellCompares two of the largest and most recent examples of international franchising with Europe. Data collected from UK master franchisee personnel are used to illustrate how…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel