Table of contents
Misplaced marketing – A best buy in advertising: schools selling students as media audiences
Catharine M. CurranAddresses the question of advertising to children whilst they are in school. Debates the ethical issues surrounding this new marketing strategy. Claims there is an information…
Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence
Fredric Kropp, Anne M. Lavack, Stephen J.S. HoldenExamines the personal values of college‐age smokers and beer drinkers, as well as their susceptibility to interpersonal influence. Findings suggest that, compared to non‐smokers…
Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
Robert D. Straughan, James A. RobertsLooking to the future of green marketing, examines the dynamic nature of ecologically conscious consumer behavior. The study also provides a method of profiling and segmenting…
Dissatisfied consumers who complain to the Better Business Bureau
James E. Fisher, Dennis E. Garrett, Mark J. Arnold, Mark E. FerrisVery little prior research has analyzed the behavior of dissatisfied consumers who complain to the Better Business Bureau (BBB). Therefore, interviews were conducted with…
Targeting children online: Internet advertising ethics issues
M. Jill Austin, Mary Lynn ReedProvides a set of guidelines that will assist Internet marketers in maintaining ethical marketing practices. Information about regulation of Internet marketing to children based…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569910253080. When citing the…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel