Table of contents
Misplaced marketing Misplaced fears of off label prescription drug marketing
Chester S. GallowayThe United State Food and Drug Administration gives approval for prescription drugs that are shown to be safe and effective to treat specific conditions. But once the drug is…
Marketing to older adults: an updated overview of present knowledge and practice
George P. MoschisThe changing demographics and the aging of the population are affecting the age composition of consumer markets. This, in turn, creates opportunities and challenges for…
Japanese attitudes toward American business involvement in Japan: an empirical investigation revisited
Syed H. Akhter, Toshikazu HamadaGeneration Xers in Japan continue to draw increasing attention not only because they constitute a promising segment for many products and services but also because they are…
What is innovation? And why aren’t companies doing more of it?
Thomas D. KuczmarskiThough a commitment to innovation is the key to successful growth, the level of uncertainty involved and the concomitant risk deter companies from committing themselves totally to…
Consumer behavior of Chinese children: 1995‐2002
James U. McNeal, Chyon‐Hwa YehChinese children’s consumer behavior and their influence on the consumer behavior of their parents are examined in a manner that allows comparisons with major findings reported…
Marketing to the self‐actualizing customer
David B. Wolfe, Rajendra SisodiaCompanies increasingly complain about a new band of “mysterious” consumers whose behavior is challenging the very foundation of modern consumer economies: materialistic…
The virtual automotive dealership revisited
David J. Urban, George E. HofferExamines how the use of the World Wide Web has evolved in relation to automotive retailing. Reviews the authors’ model of virtual automotive dealership developed in an earlier…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel