Table of contents
Up for sale: consumer medical information
Marian Levy, Marla B. RoyneThis paper aims to examine privacy breaches in personal health record information that expose consumers to unsolicited marketing.
Examining customer privacy concerns in dealings with financial institutions
Yelena Tsarenko, Dewi Rooslani TojibThis paper aims to develop a customer typology based on consumer attitude towards information privacy and examine the driving factors of privacy concern.
Preserving patient privacy in the quest for health care economies
Michael V. Laric, Dennis A. PittaThe purpose of this paper is to investigate the threats to patient privacy inherent in the movement to reduce health care costs by digitizing health care information.
Safeguarding customer information: the role of staff
Ana Isabel CanhotoPrivacy is a topic of major interest to the marketing community that has fuelled the development of legal and technical mechanisms to protect customers' anonymity and to prevent…
Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers
Călin Gurău, Ashok RanchhodThis paper aims on one hand to provide a comparison of mobile consumers' perceptions regarding privacy issues in three different national and cultural contexts (England, France…
Gender differences in the response to unfair prices: a cross‐country analysis
Sarah Maxwell, Sanghyun Lee, Sabine Anselstetter, Lucette B. Comer, Nicholas MaxwellThe research questions are whether there is a difference in how men and women respond to unfair prices and, if so, whether this gender difference extends across national cultures…
Modeling patronage behavior: a tri‐partite conceptualization
Ugur Yavas, Emin BabakusBy using mall patronage behavior as its context, this study aims to develop and test a patronage model consisting of three dimensions.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel