Table of contents
How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences
Anthony Patino, Velitchka D. Kaltcheva, Dennis Pitta, Ven Sriram, Robert D. WinsorThe purpose of this paper is to examine the importance consumers place on various types of socially responsible marketing practices, and whether the level of importance varies by…
The impact of compensation on information ownership and privacy control
Jason Aaron Gabisch, George R. MilneThe question over who “owns” and controls consumer data on the internet is emerging as an important issue as individuals increasingly share more of their personal information with…
“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making
Tendai Chikweche, Richard Fletcher– The main purpose of this paper is to investigate the factors that influence the growing African middle class (middle of pyramid; MOP) consumers' purchase decision making.
A multi-method investigation of consumer response to marketing activities during life transitions
Chris Hopkins, Charles Wood, Jennifer Siemens, Mary Anne Raymond– This research aims to investigate how individuals' perceptions and reallocation of resources due to a life transition uniquely affect their responses to marketing activities.
Consumers' value perceptions of e-customization – a model incorporating information framing and product type
Pingjun Jiang, Siva K. Balasubramanian, Zarrel V. LambertDespite significant business spending in areas such as personalization tools and add-on options representing levels of product attributes, most marketers do not know the amount of…
Ethnocentrism and country of origin effects among immigrant consumers
Mohammadali Zolfagharian, Roberto Saldivar, Qin Sun– The purpose of this paper is to examine how country of origin and consumer ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel