Journal of Consumer Marketing: Volume 35 Issue 6

Effects of consumer sensory perception on brand performance

Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz

Sensory perception is an important factor to understand and effectively appeal to consumers. As consumers process information consciously and subconsciously, both perception…

Tactics to deter deviant consumer behavior: a research agenda

Paula Dootson, Kim A. Johnston, Ian Lings, Amanda Beatson

Deviant consumer behavior (DCB) has serious negative effects on organizations, employees and other customers. While research to date has largely focused on understanding why…

The role of customer readiness and participation in non-technology-based service delivery

Atieh Poushneh, Arturo Z. Vasquez-Parraga

This study aims to answer the following question: How can customer readiness be instrumental in non-technology-based service delivery?

An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags

Hiroko Oe, Pornchnit Sunpakit, Yasuyuki Yamaoka, Yan Liang

This paper aims to examine consumer perceptions of conspicuousness of purchasing of luxury goods in Thailand.

Home-state attachment and its effects

Mrugank Thakor, Susan Reid, Rui Chen

Many studies have investigated consumers’ loyalty to businesses situated in the local area, in the community, the region or in the same country. However, the effect of loyalty to…

Parents’ and children’s violent gameplay: role of co-playing

Doug Walker, E. Deanne Brocato, Les Carlson, Russell N. Laczniak

The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games.

How mental simulation evokes negative affective misforecasting of hedonic experiences

Gia Nardini, Richard J. Lutz

The purpose of this paper is to investigate the relationship between mental simulation and affective misforecasting of hedonic consumption experiences.

Water conservation behavior: is what we say what we do?

Janna M. Parker, Doreen Sams, Amit Poddar, Kalina Manoylov

The purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to…

Exploring consumer collecting behavior: a conceptual model and research agenda

Brian Ijams Spaid

The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from…