Journal of Consumer Marketing: Volume 5 Issue 4

MARKET SHARE IS NOT DESTINY

William L. Shanklin

Inquiries into the relationship between market share and profitability have provided valuable generalizations and insights about business strategy. A case has been made for both…

HOW PRODUCT INNOVATORS CAN FORECLOSE THE OPTIONS OF ADAPTIVE FOLLOWERS

C. Merle Crawford

Some product innovation strategists today urge managements to try to be the first to market major advances. Innovation holds many answers to competition within an industry, to…

PERCEIVED SOCIAL CLASS APPEALS OF BRANDED GOODS

Kjell Grønhaug, Paul S. Trapp

Social class is assumed to be a crucial determinant in consumer behavior. Most previous research has focused on purchase and consumption behavior across social class segments at…

CONSUMER MAIL SURVEY RESPONSES: MORE (UNBIASED) BANG FOR THE BUCK

Peter Lorenzi, Roberto Friedmann, Joseph G.P. Paolillo

Four hundred professionals were sent surveys which measured the individual's propensity for financial risk and self‐descriptions of personal and business financial risk‐taking…

INDICATORS OF MATERIALISM IN CHILDREN'S FREE SPEECH: AGE AND GENDER COMPARISONS

Thomas J. Lipscomb

Many leading authorities contend that “materialism,” the disposition to own and consume products, is a basic core value of the contemporary culture of the United States. Little is…

THE TIME GUARANTEE IN ACTION: SOME TRENDS AND OPPORTUNITIES

Eugene H. Fram, Andrew J. DuBrin

This article describes an empirical investigation of a relatively new marketing concept, the Time Guarantee, as implemented by an automobile dealership. Results suggested: �…

THE COMPETITIVE POSITION ABROAD OF PRODUCTS AND MARKETING PRACTICES OF THE UNITED STATES, JAPAN, AND SELECTED EUROPEAN COUNTRIES

John R. Darling, Danny R. Arnold

Introduction Growing internationalization during the past three decades has become one of the most pervasive influences in business today. This is true for both the export manager…