Table of contents
Digital loyalty networks: continuously connecting automakers with their customers and suppliers
Peter Koudal, Paul WellenerOver the past two years, senior managers at several automotive companies have begun to implement a new business model called a digital loyalty network (DLN). The model enables…
“Business wargaming”: simulations guide crucial strategy decisions
Jay Kurtz“Business wargaming” is a role‐playing simulation of a dynamic business situation that involves a series of teams, each assigned to assume the identity of an entity with a stake…
Scenario planning: persuading operating managers to take ownership
Gill RinglandScenario thinkers and operational managers do not find it easy to communicate with each other – this paper discusses ways in which scenarios can be used in the line units of the…
Assessing your strategic alternatives from both a market position and core competence perspective
Brian LeavyThe practice of strategic decision‐making has two major perspectives to help managers create and maintain competitive advantage in the face of a range of business challenges. One…
Managing stakeholders vs. responding to shareholders
Bill GeorgeThe pressure on corporate executives to increase their stock prices and shareholder value in the short‐term has caused them to lose sight of how lasting shareholder value is…
ISSN:
1087-8572Renamed from:
Planning ReviewOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
The AntidoteEditor:
- Mr Robert Randall