Qualitative Market Research: Volume 16 Issue 4

Why people use social media: a uses and gratifications approach

Anita Whiting, David Williams

This paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss…

Are the non‐governmental organizations' web sites effective?

Estrella Díaz, Juan José Blázquez, Arturo Molina, David Martín‐Consuegra

This study explores non‐governmental organizations' (NGOs') web sites to determine the extent the web site facilities information quality, system quality and service quality in…

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Douglas Bryson, Glyn Atwal, Peter Hultén

The aim of this paper is to conceptualise the influences of extreme negative emotional response towards luxury brands as expressed in brand hate.

Internationalisation strategy of iconic Malaysian high fashion brands

Benaliza Kuang‐Ying Loo, Chris Hackley

The purpose of this paper is to explore the success factors behind four globally recognised Malaysian high fashion brands. The three main sub‐objectives are: to map the process of…

Advertising to Chinese youth: a study of public service ads in Hong Kong

Kara Chan, Hao‐Chieh Chang

Hong Kong youth's general attitudes toward government publicity were studied and their responses to two public service advertisements promoting green lifestyles were measured. The…

Trust formation at the growth stage of a business‐to‐business relationship: A qualitative investigation

David Dowell, Troy Heffernan, Mark Morrison

Trust is known to have three dimensions: ability/competence, integrity/contractual and benevolence/goodwill. Yet what develops these three dimensions of trust is relatively…

Editorial

Len Tiu Wright