Table of contents
Marketing meta‐narrative and its tenets: at odds with marketing’s realities?
Michael EnrightExamines key general marketing texts to produce a consistent set of claims termed the nine tenets of marketing. States that these are core to conventional marketing teaching and…
369
Strategy selection to enhance exports of the Malaysian electrical and electronic industry
Zabid Abdul Rashid, George K. ChackoPresents the findings of 700 CEO/senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major…
1041
Assessing service climate at an Australian university
David A. Brenders, Peter Hope, Abraham NinnanPresents the findings of a qualitative study of university science, the Student Focus Project, as it relates to the concept of service culture as defined by McCormack, Neil and…
473
A study of Asean import channel performance
Chen Kuang‐JungLooks at a study into the effect of customer regulation on the performance of the import business in a developing country. Focuses on the performance of Society de Generale…
987
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau