Journal of Research in Marketing and Entrepreneurship: Volume 1 Issue 1

Research into the Internationalisation Process: Advice to an Alien

Andrew McAuley

This paper reviews several facets of the state of play of current research into the internationalisation process. In particular, the author considers origin, geographical…

The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector

Elaine Collinson

This paper considers the mutually advantageous relationship that can exist between the University and the SME sectors. Such a relationship is explored through the notion of the…

Networks and Their Relevance to the Entrepreneurial/Marketing Interface: A Review of the Evidence

Eleanor Shaw

This paper considers the relevance which networks have for research at the Marketing/Entrepreneurship Interface. The paper argues that while there is some evidence to suggest that…

Methodologies For Research at the Marketing/Entrepreneurship Interface

Audrey Gilmore, Nicole Coviello

This paper discusses methodological issues relevant to research at the marketing/entrepreneurship interface. Based on analysis of 352 papers published in the proceedings of the…

Nordic Perspectives on Marketing and Research in the Marketing/Entrepreneurship Interface

Claes M. Hultman

In this article the important contributions in marketing made by Nordic researchers and its applicability to studies of the marketing/entrepreneurship interface will be discussed…