Table of contents
A Brief Examination of the Japanese Innovative Process
Paul A. Herbig, Fred PalumboWithin the last two decades, the Japanese economic machine has caughtup, if not overtaken, the US as the world′s leading economy. Japan hasvirtually conquered the American…
Strategic Marketing Management in Hi‐tech Industries: A Stock‐taking
Martin Benkenstein, Brian BlochIn the 1970s, when management hoped to secure growth and success throughclassical diversification strategies, a new gleam of hope in the form of“high‐tech” seemed to appear on the…
Relationship between Marketing Planning and Annual Budgeting
Russell Abratt, Maria Beffon, John FordMarketing planning and the annual budget are two procedures thatorganizations engage in. Although controlled by the marketing departmentand the finance department respectively…
Link between Response‐inducing Strategies and Uninformed Response
Kenneth C. Schneider, James C. JohnsonExamines the relationship between selected strategies designed toenhance the response rate to a survey and uninformed response, or thetendency of respondents to deliberately…
Consensus Forecasting Using Relative Error Weights
Conway Lackman, Charles BrandonEmploys weights based on relative errors produced by two or more modelsto formulate a consensus forecast. This method better captures changingpatterns through time and sharply…
Marketing at the Crossroads – A Comment
Mike Wilson, Malcolm McDonaldA reply to a recently published report by Coopers & Lybrand, verycritical of the state of marketing management in the United Kingdom.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss