Marketing Intelligence & Planning: Volume 12 Issue 11

Influence of Developers′ Characteristics on Real Estate Agency Appointments: For Marketing in Singapore

Low Sui Pheng, Kee Siang Hoe

For real estate agency firms to market their services successfully theywould need to understand the factors which motivate developers to engagethem for their services. Examines…

Good Information – Generals Cannot Do without It: : Why Do CEOs Think They Can?

David Cowan

When planning a battle the military have intelligence officers as anintegral part of the team. In contrast large companies do not haveconsumer intelligence plugged in at the very…

How to Sell Marketing to Your Company

Kevin A. Holland

Examines McCarthy & Stone plc, the market leader in retirement housing.Traditionally a construction‐oriented industry, at best sales‐oriented.Charts the story of the writer′s…

When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: : The Achilles’ Heel of Japanese Business Philosophy

Paul A. Herbig, Robert Milam

Fifty years after Pearl Harbor, Japanese economic arrogance is becomingwidely apparent. Argues that the cultural and economic homogeneity whichformed the basis of Japan′s economic…

Germany and the Pacific Islands: A Cross‐cultural Marketing Study

Hugh E. Kramer, Paul A. Herbig

Since the nature of marketing is meeting the needs and wants of one′scustomers and those needs and wants are culturally based, it is ofespecial importance for the marketeer to…

Preparing the Marketing Manager for Crisis: : The Use and Application of New Strategic Tools

Laurence Barton

Recent press reports detailing the success of new industrial enterprisesare often misleading. In actuality, failure rates remain high and thevast majority of new ventures will not…