Marketing Intelligence & Planning: Volume 13 Issue 9

Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics

Mohammed Rafiq, Pervaiz K. Ahmed

McCarthy′s 4Ps mix has increasingly come under attack with theresult that different marketing mixes have been put forward fordifferent marketing contexts. Contends that the…

What does marketing really mean to the Japanese?

Alain Genestre, Paul Herbig, Alan T. Shao

As the Japanese have catapulted themselves to become asupereconomic power, many reasons have been given regarding their rapidprogression – one of which is the claim that they are…

Estimating the design factor for surveys in Hong Kong

Alan Ching Biu Tse

Aims to estimate the design factors for surveys in Hong Kong. Thedesign factor is to be used for estimating the true standard errors insurveys, using non‐simple random sampling…