Table of contents
Marketing “In the Round”
Michael ThomasThe author reviews key developments in marketinggenerally including planning and strategy, production,marketing intelligence, product policy and new productdevelopment, services…
International Marketing – Into the 1990s
Malcolm McDonaldA review of trends and developments in internationalmarketing including the business environment; Europeand 1992; and global marketing.
Trends of Marketing Research
David CarsonA selection of Anbar abstracts on marketing researchfrom the past three years are reviewed. Marketingresearch is categorised into three sections: theapplication of techniques…
Europe – All for One...?
Members of the Editorial StaffA selection of recent abstracts of articles on Europe and1992 illustrates some of the elephant traps andmisconceptions which surround the hype for 1992.
Review of Retailing
John DawsonA selection of recently published empirical andconceptual studies of the retail industry is reviewed andpossible important future developments analysed. Inparticular, the four…
Bank Marketing: Current Issues, Trends and Developments
Trevor WatkinsThe current state of the financial services industryworldwide and recent literature on the subject arereviewed. Four major trends are identified anddiscussed: (1) the trend…
Food for Thought
Editorial Staff of the British Food JournalRecent trends and developments in the food industryare identified and discussed pointing out that despitemedia hysteria a calm and reasoned response to recentdevelopments is…
The Hospitality Industry in the 1990s: Some Critical Developments
Richard TeareImportant developments in the hospitality industry inthe 1980s are reviewed and their implications for the1990s discussed. It is proposed that social anddemographic changes will…
Management in the Professional Practice
Members of the Editorial StaffThe coverage and gaps in published materials areexamined in the management of professional practices.An over zealous approach to advertising may bedistracting attention from other…
Logistics for the Future
John GattornaA review of recent literature in this subject area showsthat the word “logistics” is the accepted term for whatwas previously referred to as “physical distributionmanagement”; and…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss