Table of contents
Doing Business in China: A Framework for Cross‐cultural Understanding
Gregory E. OslandThe process of doing business in The People′s Republic of China canbe understood better and improved through a conceptual model thatidentifies and explains critical elements of…
5364
The Potential of Marketing Information Systems in Charitable Organisations
David F. Birks, John M. SouthanThis article begins by examining the nature of marketing asapplicable to charitable organisations. It goes on to discuss howcharitable organisations are extending their use of…
490
Marketing Planning Practices in Australia: A Comparison across Company Types
Janet R. McColl‐Kennedy, Oliver H.M. Yau, Geoffrey C. KielNumerous studies have made it clear that many businesses, both inAustralia and overseas, have not yet adopted a marketing plan as a basicoperational tool. A mail study was…
508
Planning and Control in the UK and West Germany: The Mechanical Engineering Industry
D.M. Reid, B.B. SchlegelmilchThis study explores the cross‐cultural impact of planning andcontrol practices in the British and West German mechanical engineeringindustries. Based on over 100 face‐to‐face…
135
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss