Table of contents
Marketing Intelligence & Planning
Michael J. ThomasAre nations successful because of their national characteristics orbecause of the characteristics of the companies located there? Thesubject is discussed in a new book review…
International Journal of Retail & Distribution Management
John FerniePhysical Distribution Systems are reviewed in the book of thattitle, in which marketing and physical distribution channels, warehouseand transport considerations in physical…
European Journal of Marketing
David J. CarsonThe marketing planning process is reviewed in two separate works.The first treats it as a “composite” model, comprehensivelyhandled at both the strategic and the operational…
International Journal of Contemporary Hospitality Management
Richard TeareTwo contributions, one examining the theory and practice ofstrategic hospitality management as a contribution to prognosticationsfor the future of international business travel…
Professional Practice Development
Michael SimmonsThe book under review covers the rise and fall of a well‐knownAmerican Law firm. Successful marketing must be backed up by a productor service which is adequately delivered by an…
International Journal of Physical Distribution and Logistics Management
James StockThe importance of logistics in the new product development processis examined under the aegis of Logistics Early Involvement (LEI) and thebasics of good management are presented…
International Marketing Review
S. Tamer CavusgilA review of recent literature focusing on the networks ofrelationship in international marketing. Dyadic relationships andnetworks and system and unit perspective, conceptual…
Asia Pacific International Journal of Business Logistics
John L. GattornaAn influential publication in business logistics is reviewed,discussing the contribution of logistics to the profitability of theorganisation, the use of information to manage…
International Journal of Bank Marketing
Kam‐Hon LeeA critical review of the papers from the Development of ChineseBanking Conference held in Hong Kong in October 1986. Topics coveredinclude regional studies; competitive…
European Business Review
Prabhu S. GuptaraRecent publications and resources concerning the dramatic changesin European politics, and future business prospects following theintroduction of the Single Market in 1992 are…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss