Table of contents
Marketing Intelligence & Planning
Michael J. ThomasThree approaches to marketing are reviewed: new tools forevaluating marketing performance in an organisation offer a practicalguide; applying the principles of niche marketing to…
International Journal of Bank Marketing
Trevor WatkinsThe development of marketing, both in theory and practice can nowbe seen in a number of educational developments. The article reviews theintroduction of a marketing syllabus and…
European Journal of Marketing
David CarsonWhat is the best approach to take when researching marketingplanning in small firms? Some of the previous literature, methodologyand characteristics of such research are reviewed…
International Journal of Physical Distribution & Logistics Management
James StockThe use of logistics as a tool with which to secure competitiveadvantage is revealed in two studies within the transportation sector.The first to evaluate the impact of…
International Marketing Review
S. Tamer CavusgilA variety of topics within international marketing are reviewed:global product strategies; export marketing and distribution strategies;export and planning future business with…
European Business Review
Prabhu GuptaraEnvironmental and social responsibility issues as in all of thework reviewed here reflects the need for marketing research; frombusiness ethics to the International Business…
International Journal of Retail & Distribution Management
David BennisonThe rapid development of retail management and marketing inresearch, theory and academic courses is reflected in this comprehensivecollection on retail marketing.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss