Strategic Direction: Volume 30 Issue 7

A strategic look at how to extend your digital footprint

The purpose of this paper is to provide an overview of the key strategic questions that need to be considered when evaluating whether or not to extend a company’s reach across…

Trying to bridge the gulf: Football development in the Middle East

– The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Cleaning up the act: Social responsibility in the football world

– The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Creating brand characteristics: The personality of sportswear

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

International sport marketing: Practical and future research

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

English soccer reveals game of two halves: Knowledge management could help clubs to perform better off the pitch

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Looking back to look forward: Understanding buyer behavior at World Cups

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

What is the World Cup really worth?: The financial effects of the 2022 event in Qatar

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

You’re not tweeting any more!: Football clubs and social networks

– The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

All in it together: How to exploit consumer involvement

– The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

High hopes, lower job burnout: Boosting banks’ front-line employee performance

– The purpose of this paper is to examine the effects of job burnout on front-line employee performance in the banking industry.

Competitive analysis of a contact lens market

– This paper aims to present a broader industry-level competitive analysis of a contact lens market.

Sustainability reporting: meeting stakeholder demands

This paper aims to illustrate the emerging trend and importance of sustainability reporting, and proposes that stakeholder engagement helps gain insights into this rising trend to…

How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation:

– The purpose of this paper is to clarify how a competitive company develops its own method to create innovation by utilizing imitation and learning.

Competitive horizons