Journal of Consumer Marketing: Volume 30 Issue 6

Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret

Peter David Clarke, Gary Mortimer

Self-gifting is a performative process in which consumers purchase products for themselves. The literature to date remains silent on a determination and connection between the…

A dual-system approach to understanding “generation Y” decision making

Vijay Viswanathan, Varsha Jain

We do not yet have a good understanding of how generation Y makes decisions. Since this segment will soon wield greater influence in the market place, the purpose of this paper is…

Nigeria in transition: acculturation to global consumer culture

Steven Lysonski, Srinivas Durvasula

The purpose of this paper is to investigate the extent to which young urban Nigerians in Lagos have become acculturated to global consumer culture and the impact of acculturation…

Technological advancements and social challenges for one-to-one marketing

Danielle Fowler, Dennis Pitta, Richard C. Leventhal

– The purpose of this paper is to investigate the effects of advancements in technology on the practice of one to one marketing.

Consumers' alliance encounter satisfaction, attributions, and behavioral intentions

Ning Li, William H. Murphy

The purpose of this paper is to investigate the relationship between consumers' alliance encounter satisfaction (AES) and their behavioral intentions toward standalone platforms…

Materialism and clothing post-purchase behaviors

Hyun-Mee Joung

The purpose of this paper is to investigate materialistic consumers' apparel purchase, compulsive buying, environmental attitudes, and post-purchase behaviors regarding hoarding…

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Nancy Furlow

Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Wei (Andy) Hao

Editorial

Richard C. Leventhal