Journal of Communication Management: Volume 6 Issue 3

Why do many otherwise smart CEOs mismanage the reputation asset of their company?

Elliot S. Schreiber

This paper, examines why CEOs often misunderstand and therefore mismanage the reputations of their companies. The paper describes the way corporate reputations are built…

How companies can find renewed focus during uncertain times

Maril MacDonald

Amid periods of churn and uncertainty, companies more than ever need their leaders and employees to stay focused, but how? In this paper, the author proposes that companies can…

Measuring public relationships among students and administrators at the University of Florida

Linda Hon, Brigitta Brunner

A survey of 463 students examined how they perceive their relationship with the University of Florida. Overall, students described the relationship as one characterised by trust…

International media coverage of the Firestone tyre recall

Alan Freitag

The tendency for communication researchers in the area of crisis management to limit data collection and analysis by national borders consequently limits practitioner…

An investigation of relationships between communication style and leader‐member exchange

Augusta C. Yrle, Sandra Hartman, William P. Galle

In this research, the authors examine the relationships between findings from several potentially‐related literature streams including a prescriptive body of communication theory…

Dropping a loaded gun: using topical transformation to explain how Smith & Wesson failed to influence the influential

Brad Rawlins, Kevin Stoker

Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a…

Examining how the 11th September, 2001 terrorist attacks precipitated a paradigm shift advancing communications and public relations into a more significant role in corporate America

Donald K. Wright

This paper explores how corporate communications and public relations wereaffected by the 11th September, 2001 terrorism attacks on the USA.