Table of contents
Disaster to triumph: Communications in a crisis
Hugh ColverThe communications business has a number of specialist skill areas within it, and the communications practitioner — particularly at senior level — should seek to acquire a broad…
Strategically communicating organisational change
Phillip G. Clampitt, Laurey R. BerkThe purpose of this paper is to help organisations implement change more effectively. One key to this process is communication. The paper suggests a series of critical questions…
Communication as a core management discipline: The relationship between new management trends and the need for new perspectives in education in both management and public relations
Kay KentPublic relations has long been associated with the marketing process within organisations but its acceptance as a managment discipline at the highest level has been slow in…
Making the connection between public relations and marketing: building relationships, corporate equity and a ‘culture‐to‐customer’ business philosophy
James G. HuttonAs marketers develop new marketing strategies and as marketing scholars seek a new paradigm for the field, public relations perspectives may be preferred over traditional…
Psychology, pressure groups and environmentalism
Robert BloodAccording to the psychological model of social behaviour, the public is instinctively fearful of new or unquantifiable threats, such as those posed by environmental and health…
Management and co‐ordination of international public relations programmes
Alan ButlerThere is a growing need for professional international public relations, driven by the globalisation of markets and the instantaneous worldwide reach of the media. In parallel…
Putting communication on management's agenda
Bill QuirkeGetting communication right is vital to making change happen inside organisations — yet poor internal communication is routinely sabotaging efforts for change. Internal…
Developing and implementing strategies for communicating bad news
John PayneRapid change has been the keynote to survival and business success in the 1990s. Even highly successful organisations have had to communicate bad news at times. This paper is…
Community Relations — good neighbour strategies
Carol FriendA neighbour who lives entirely behind closed doors becomes the subject of speculation, rumour and at worst, fear, founded on lack of understanding. This is as true of an…
Making the grapevine bear fruit — developing communication competence
Graham HartThe big challenge for communication management is to encourage and enable line managers to improve the quality of their day‐to‐day communication. Communication is a core…
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer